A beautiful portfolio means little if no one sees it. That’s where SEO comes in. Search engine optimization helps your portfolio rank higher, making it easier for clients to find you. Start with keyword‑rich titles and headings (e.g., “UI/UX Designer Portfolio” or “Creative Branding Projects”). Use alt text for images, write blog posts with relevant keywords, and keep your site fast and mobile‑friendly. Neofolio is built with SEO‑friendly structures, giving you a head start. Remember, SEO isn’t about tricking Google — it’s about making your content clear, accessible, and valuable. With the right strategy, your portfolio becomes a magnet for opportunities.